A frustrated DPD customer, Ashley Beauchamp, prompted the parcel firm's AI chatbot into ignoring its guardrails: it swore, wrote a poem about how 'useless' it was, and called DPD 'the worst delivery firm in the world.' Screenshots went viral (over a million views).
AIC-0020 S2 · Minor
DPD AI chatbot swears at customer and calls its own company 'worst'
- Harm
- Brand/reputational damage; illustrated how thin, unguarded LLM wrappers can be steered off-purpose.
- Detection
- Customer posted the exchange on X; it spread rapidly.
- Outcome
- DPD said an error followed a system update, immediately disabled the AI element, and put it under review.
A documented entry in the AI Crime Registry, a Defici non-profit initiative. Sourced from public reporting; corrections: [email protected].